The Betesh Innovation Programme
Strategic & Advisory Services for Founders, Companies and Investors.
Founders rarely need only a lawyer. At the moments that matter most — the first term sheet, a co-founder relationship that has run its course, an acquisition offer that arrives without warning — what a business needs is a partner who has been through the process before and is prepared to sit on the same side of the table.
The Betesh Innovation Programme extends our Technology & Innovation practice beyond legal counsel into hands-on strategic advisory. Where our legal team secures the documentation, our advisory team works alongside founders, boards and investors as an embedded part of the management structure, bringing the discipline, network and pattern recognition built over decades in the Start-Up Nation to processes that are too consequential, and too infrequent, to improvise.
Every engagement is scoped with a clear methodology, defined deliverables and a fixed timeline — delivered on its own or alongside our legal services, always coordinated by the same team, so nothing is lost between advisors who have never spoken to one another.
Building the right foundation, from the first agreement to the first round.
For Founders at Formation
Foundation & Structuring
We help you set up the venture correctly from day one: founder agreements, cap table architecture, the practical and bureaucratic work of incorporation, and a clear roadmap for the eighteen months ahead, developed alongside your advisors and earliest investors.
Targeted Advisory Modules
Where you need support in one area rather than the full programme, we offer modular engagements across three tracks: Legal (option pools, trustee structures, terms of use and privacy documentation, trademarks, initial regulatory review), Business (advisory board placement, data strategy, UX diligence, IP strategy, client sourcing) and Capital (feedback on investor materials, light-touch investor introductions, seed round terms).
Founder Separation
When a founding relationship needs to end, we guide the process to protect the company, not just the individuals in it. Our approach reduces dead equity and reputational risk while keeping the business fundable, through a proprietary separation framework built for speed and discretion.
Embedded Advisory Board Seat
A standing seat at the table, not a quarterly check-in. We join your board with a genuinely non-traditional level of involvement in the operational and strategic decisions that shape the company.
On-Call Counsel
Hourly access to strategic guidance and mentorship, scoped to what your company needs, when it needs it — without committing to a full engagement.
Structured support through capital raises, scaling, and exit.
For Funded, Growth-Stage Companies
Capital Raise, Full Mandate
We take ownership of the entire fundraising process: readiness analysis, positioning, go-to-market and product strategy input, round structuring, investor document preparation and negotiation leadership, so your team can stay focused on the business.
Capital Raise, Guided Mandate
For companies that want to retain control of their own materials and process, we provide targeted investor introductions, term-setting guidance, negotiation support and structured feedback at every stage, without taking the process over.
Venture Debt Advisory
End-to-end management of a venture lending process, from the board decision to close: term sheet sourcing and negotiation, investor documentation, deal paperwork, security perfection across jurisdictions, and ongoing covenant compliance support.
Exit Readiness Programme
Preparation for the moment your company is approached, or ready to approach the market itself: a structured readiness seminar and a self-diligence process that ensures the company can withstand scrutiny the day an opportunity arrives, not months after.
Company Sale & M&A Representation
Turn-key representation on either side of a transaction — buyer or seller — leading sourcing, preparation and negotiation in close coordination with your management team, from first conversation to signing.
Investor & Stakeholder Reporting
A structured approach to investor relations: identifying where the relationship needs strengthening, flagging risk before it becomes a problem, and building the reporting cadence and calendar discipline that keeps your cap table confident between rounds.
Structured access to the start-up ecosystem, on your terms.
For Corporates & Strategic Acquirers
Acquihire & Early-Talent M&A
Acquihires are often as costly as a full exit, and typically initiated too late. We help corporates identify promising teams earlier, working from venture-level intelligence and structured deal frameworks that make the process faster and less expensive.
Israeli Market Entry Strategy
A structured, three-layered path into the Israeli tech ecosystem: building an online and community presence, establishing or accessing a corporate accelerator, and structuring corporate venture capital activity.
Secondary Market Structuring
We help corporates establish a controlled secondary market for employee equity, giving talent a route to liquidity without waiting for an exit — strengthening retention and giving your company a genuine hiring edge.
Employee Venture Frameworks
A structured approach to employee moonlighting and internal entrepreneurship, allowing your company to capture the upside of employee side ventures with clear governance, transparency and a differentiated offering for high-potential talent.
A structured path for new and international investors building a presence in Start-Up Nation.
For Investors Entering the Israeli Market
Orientation & Deal Flow
An introduction to the market: cultural orientation, a structured briefing on how business is actually done here, and access to curated deal flow and roadshows to begin building a pipeline.
Investment Strategy & Network Building
Support in structuring a coherent investment thesis — sector, stage and focus — alongside introductions that build a genuine local network and support your first investments.
Portfolio & Board Integration
We can become part of your team on the ground: GP placement, portfolio management support, board representation and guidance on liquidity opportunities as your portfolio matures.
Fund Build-Out
For investors ready to lead their own fund locally, end-to-end support through the complete build-out process, incorporating every stage above.
Diligence Suite
Structured diligence across the areas that matter most before a decision is made: business (product, market, competitive position), financial (quality of revenue, budget integrity), team, legal and intellectual property.